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The State of Artificial Intelligence in Marketing With Directions for Future Research
Today, artificial intelligence (AI) is becoming increasingly important in both industry and academics. To investigate AI in marketing, we have used bibliometric study, social network analysis (SNA), main path analysis, and...
Published by: IGI Global
Promoting Mobile Health Adoption to Hospital Patients Through Social Influencers
Mobile health (mHealth) plays a key role in improving healthcare interventions by engaging patients in healthcare management. Still, there is a paucity of empirical studies on the extent to which mHealth adoption could be...
Published by: IGI Global
Depression, Self-Esteem, and Lifestyle Factors Among University Students in Singapore and Malaysia
Depression is one of the leading mental health disorders that occurs frequently among university students. Self-esteem and lifestyle factors are modifiable factors that have the potential of preventing depression. The study...
Published by: IGI Global
Two Complementary Approaches to Discourse Analysis
Gary D. Prideaux
Sep 05, 2013
Two broad approaches to the study of discourse analysis are compared and contrasted, one deriving primarily from issues based in sociolinguistics and the other deriving from the concerns of psycholinguistics and cognitive...
Published by: Atlantic Provinces Linguistic Association
A Scheduling and Rescheduling Decision Support System for Apparel Manufacturing
The manufacturing environment for apparel is subject to a variety of constraints, stochasticity, and unforeseen events. In order to create an accurate scheduling-system for this environment, these complexities must be...
Published by: IGI Global
Financial Asset Management Using Artificial Neural Networks
Investors typically build portfolios for retirement. Investment portfolios are typically based on four asset classes that are commonly managed by large investment firms. The research presented in this article involves the...
Published by: IGI Global